Close more deals is a mantra for SDRs, but just chanting it won’t help.
In research from Rain Group, the average win rate is 47% across many B2B sales.
If your SDRs lose a deal in a pipeline, it is because of your complex configuring, pricing, and quoting process AKA, sales cycle. It is common to face challenges in product bundling and pricing. However, to be idle or confused for ages is a dangerous place for your win rates: kills your deals.
When your SDRs are googling for spreadsheet formula, proposal template, and tracking for approval, your fellow competitor has already got your customer signing the deal. To get the pricing right without taking so much time or leaving a lot of money on the table is an ineffable routine in an SDR life.
This problem persists across all companies. When you lack automation on trivial tasks, you miss the significant outcomes. Using Salesforce CPQ for structuring your sales cycle fastens the deals tight to your revenue seats.
Salesforce strives to make the sales cycle as efficient as possible. Rather than resorting to making custom quotes for each customer, Salesforce’s platform allows for an all-encompassing, auto-generated quote that’s adaptable to the distinct needs of each prospective client. Should pricing questions come up during the sales cycle, Salesforce gives reps the ability to adjust their quote’s variables like quantity and discounts.
Cube84 has been implementing Salesforce CPQ as a solution for many of our customers who struggle with their B2B complex sales process. Out of so many innovative solutions we launched, Salesforce CPQ implementation is one effective outcome that impacted our customers’ business. The win rate showed improvements incrementally, and thus it remained in the elite performer’s group.
